Heidi Rose was named after mum Lauren’s only daughter, Heidi Rose herself! Lauren was playing with Heidi Rose on her mat in the nursery when she had a thought- there weren’t any ways that she knew of to track her daughter’s milestones that were eco-friendly, fun and personalisable. The range has timeless prints, elegant designs and lots of ways to change each piece up, such as reversible products and by using sweet reusable patches- so you can enjoy hours of fun and play with your munchkins.
With this in mind, our first collection is for both boys and girls and inspired by both function and fashion! There’s play mats, capes, crowns, wands and patches all made to inspire kids’ pretend play and celebrate milestones such as bringing baby home, birthdays or every day.
Lauren and her husband Quinten are so proud of what they have created and their two sons and Heidi Rose absolutely love their play accessories and pyjamas, designed by their very own parents and used every day by the children.
