Our story

Heidi Rose was created with love by husband and wife team Lauren and Quinten de Graaf. Australian born Lauren and Dutchman Quinten’s first encounter was as teenagers in the Bahamas.

They both returned to the islands independently and upon serendipitously meeting again sparks flew and their journey began. The couple had their first child, Marius, and soon welcomed their daughter, Heidi Rose, into the world. Lauren, whose background is in Health and Wellness, naturally sought to discover the very best organic products for her children. She found that sustainable, natural products and environmentally-friendly play accessories were hard to find.

The family decided to leave their island roots behind for an adventure in the big city. They made the move to London, welcomed their third child, Balthazar, and finally decided to take matters into their own hands. After considerable planning, a fourth child (and a lot of late nights)! the Heidi Rose brand was born.