Every parent wants the best for their child. And this is where our story begins…

Heidi Rose is a premium children’s lifestyle brand which strives to bring high quality products into everyday moments.

Created with imagination and inspired by beauty; iconic symbols and delicate prints are carefully paired with play accessories and garments that consider nature at their core. A personal touch with each product makes every experience unique.

The magic touch? Our play accessories are not only reversible but they are personalisable, so you can celebrate those precious milestones and birthdays – or every day – with charming reusable patches that come in a variety of designs.

The Heidi Rose range is designed in London and made in India by highly skilled artisans using the highest-quality organic cotton. The fabrics are super soft, and the designs are timeless and elegant. All of our collections are made with love, the love of children and celebrating their early years. We recognise each individual child and invite them to play, create and explore during the most precious and magical time in their lives.

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